Animals learn through repetition, right? If you want a horse or dog to learn something you work with him over…and over…and over. That's the power of repetition. It’s a key element in successful marketing to humans, too.
Think about jingles, brand icons, and other ad messages (McDonald’s “I’m lovin’ it”; The Geico Gecko). These words and images stick with us for one big reason – REPETITION. You’ve heard and seen these messages again…and again…and again.
If you want people to absorb your message, repeat it. And I don’t mean two or three times, either. Current wisdom says it can take nine or more repetitions for a message to sink in.
Why does it take such an effort to make an impact? Consider these facts.
· We’re inundated with messages – from public bathroom doors to mobile devices to computer screens. You have to break through the clutter. Repetition combined with an intriguing presentation increases your odds of being noticed.
· Folks buy when they’re ready. You need to be visible consistently to capture someone's attention when the time is right.
· We retain only about 10% of the information we’re exposed to each day. Repetition increases the chance your message will be part of that lucky 10%.
Don't throw your money away on a single ad, mailer or email blast. Repeat your message for better results.
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