Ever wonder how other organizations keep their momentum going? Smart marketing and communications programs are critical. Here are three key marketing strategies you can put to work.
VISIBILITY
This is where selling starts. After all, it’s hard for someone to buy from you if they don’t know you exist. To find the tactics that will get you the visibility you need and fit your budget, ask yourself these questions.
- Who’s your audience?
- Where/how can you get your name in front of them?
- What can you afford?
- What return (response, KPIs) are you looking for?
CONSISTENCY
Brand and brand management -- what do these words really mean? If you’re a company like Target, it can mean complex product naming schemes and identity standards. For many other organizations it boils down to consistency. Determine your message, look and tone and then stick with it. Consistency can boost cost efficiency, plus it’s easier to make an impression if you look and sound the same over time.
REPETITION
Forget everything you’ve heard about the evils of redundancy. In marketing, persistence pays. Human beings learn through repetition. Plus, only a few things, like Christmas décor and snow removal, have predictable buying seasons. Most of the time, we don’t know when someone’s going to buy. Since people often don’t pay attention to messages until they’re relevant, YOUR message needs to be out there over and over and…
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