Respect the customer. 7 tips to make sure your marketing does just that.

http://youtu.be/6FOUqQt3Kg0

 R-E-S-P-E-C-T   You know what can happen if your marketing messages don't respect your customers.  Think DOOM and DISASTER.  Think New Coke!  Here are things you can do to avoid these bad outcomes.

1. Do your homework.  Study your customers.  Find out what that they like.  What they do.  What they want and need.  What's important to them.  
2. Apply what you learn.   After you've gathered the information, analyze it and find where you can meet a need...solve a problem.  Make that your core message.
3. Be interesting.  You need to grab attention. It's hard to bore someone into buying.  Maybe humor will do the trick.  An intriguing visual and headline.  An eye-catching presentation.
4. Be engaging.  The very best marketing doesn't sound like marketing.  It sounds like one person talking to another.  A conversation.
5. Tell the truth.  Folks are very good at sniffing out untruths.  And they're suspicious of hype.  Why risk ruining your reputation with even a small fabrication?
6. Be persuasive but not pushy.  You have a good story to tell, so tell it.  But if you get too aggressive, you may get pushed back.
7. Invite feedback.   Check with your customers to see how you're doing.  What you learn can inform future marketing and make your programs better.

 After all, showing respect is key.

http://youtu.be/h7ZGevA4T5E  (Check out the back-up singers!)