Case histories – Compelling marketing communications

Have you heard the saying that it’s better to have someone else sing your praises than to do it yourself?  It’s true.  Someone else’s word is much more believable.

One way to present this praise is in a case history.  A case history story presents a problem and how it was solved.  These real life stories are customer and prospect favorites since they offer real world advice.

You don’t have to name names if getting a customer’s permission is out of the question, but it makes for a more compelling story if you do.  Good quality photos and other visuals are a plus.

You can use case histories in public relations (as brief features) on your web site, as printed sales tools, in brochures, and even as fodder for an ad series.