Does Your Marketing Communications Program Measure Up?

Let's face it. The economy is challenging. C-level execs are watching the bottom line like hawks. Marketing and communications budgets are under attack. Terms like "Accountability" and "Return on investment" are permanent fixtures in the new marketing vocabulary.

Scary times?  Maybe.  But certainly not unmanageable. If you've always preached that marketing is an investment not an expense, now's your chance to prove it.  Build measurement and reporting into your programs.  You can institute a process of continuous improvement at the same time.

It's really not hard, and the effort you put into measuring and reporting the results of your programs will win you and your department respect and credibility.  The next time you ask for a dollar you might get it.   Especially if you can show a strong ROI record.  You might even see the CFO smile!