Ya Gotta Be Seen to Sell

“To know, know, know you is to love, love, love you” go the lyrics of an old song.

There’s no such guarantee in business, but there’s one truth you can count on:   If prospects don’t know about your product or service, it’s hard to sell anything.

The opportunity to sell begins with awareness – being known. How do you build awareness? By being visible.

TRUE STORY:
A company introduced a revolutionary air filtration system but initial interest was nil. Then feature articles, magazine ads, a product-specific web site and demonstrations at trade shows got the word out about the new product.  

The result?  More inquiries about the product... and more sales.

The moral?  Ya gotta be seen to sell.

There are plenty of ways to get visible, like:

• Advertising (print, broadcast, web)
• Publicity (releases, articles, interviews)
• Mailings (surface mail, email)
• Events (trade shows, expos, seminars, open houses) 

The best mix depends on your audience, message, and budget.