Ever wonder how other companies keep their sales momentum going? Smart marketing and communications programs are critical. Here are three key marketing strategies you can put to work for your business.
1) VISIBILITY
Awareness is where the selling process starts. After all, it’s hard for someone to buy from you if they don’t know you exist. Advertising creates visibility on a broad scale, but it may not be right for your company. To find a tactic that fits, start with these questions. Who’s your audience? How can you get your company in front of them? What can your company spend? How will you measure how well you're doing?
2) CONSISTENCY
Brand management is a major buzz-phrase in marketing and communications. But what does it really mean? If you’re a company like Target or Goodyear, it can mean complex product naming schemes and identity standards For many other businesses it boils down to consistency. Determine your message, look and tone and then stick with it. It’s a way to increase cost efficiency, plus it’s easier to make an impression if you look and sound the same over time.
3) REPETITION
Forget everything you’ve heard about the evils of redundancy. The truth is that human beings learn through repetition. In this highly-saturated environment it can take nine or more repetitions for a message to sink in. Here's another reason for repetition: only a few products and services, like Christmas décor and snow removal, have predictable buying seasons. Most of the time, we don’t know when someone’s going to buy. Since people often don’t pay attention to messages until they’re relevant, YOUR message needs to be out there over and over and….
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