Ya Gotta Be Seen to Sell

“To know, know, know you is to love, love, love you” go the lyrics of an old song. There’s no such guarantee in business, but there’s one truth you can count on – If prospects don’t know about you, it’s hard to sell anything.

The opportunity to sell anything begins with awareness – being KNOWN. How do you build awareness? Through VISIBILITY.

TRUE STORY:

A company introduced a revolutionary air filtration system, but initial interest was nil. Then we started a full marketing communications program -- feature articles, ads, a product-specific web site and demonstrations at trade shows. All this activity got the word out. The result? More inquiries about the product and more sales.


There are plenty of ways to get visible, like:

• Advertising (print, broadcast, web)
• Publicity (releases, articles, interviews)
• Mailings (surface and e-mail)
• Trade shows, expos and events
• Web site, social media

The best mix for your company’s services or products depends on your audience, message and budget. A marketing communications professional can recommend a program that fits the situation.

Get visible!