Creating a Good Impression

No doubt about it, first impressions are important -- whether you're presenting a company, a product, or a person.   What you say, how you say it, and when you say it are all critical. As is how you look.

Here are a couple of impression-conscious concepts to remember:

MESSAGE 
You, your business, or your product need a central message -- one that's meaningful and memorable.  A great message grows out of an understanding of three things:  1) your customers' hot buttons, 2) the strengths and weaknesses of competitive products, and 3) how you or your products are different from and better than the competition's.  If you don't know these things, it's time to do research -- ask.


IMPACT 
You want to look good and to grab attention, so think a little outside the box. What will get the audience's attention (in a good way) and still stay true to your identity?  Are there colors you can use that are edgier?  Is there a way to make the design more contemporary?