That's what my daughter's softball coach said. His teams always had the whitest pants and socks. They looked good ... spiffy ...sharp. They didn't win every game, but they did well - better than expected.
Those words have stuck with me.
In business looks matter. From your product to your place of business, your firm will be judged on how you look. Professionalism and consistency are very important.
It starts with a well-designed logo, defined company colors and a tag line that delivers your benefit message. But that is ONLY the beginning. Now you need to roll out that identity in all your communications. It's crucially important that you use your logo, colors, and tag line consistently. Because that will demonstrate your professionalism
Here's a list of the places where your logo, colors and tag line may appear Use it to keep your identity crisp, clear and consistent no matter where it shows up.
· Business Stationery - letterhead, envelopes, labels (print and electronic)
· Business Cards
· Email Signatures
· Signage
· Vehicles
· Products
· Advertising - print, broadcast, electronic
· Mailers - printed, email
· Literature - print, electronic
· Website
· Social Media
· Directory Listings
· Trade Show Displays
· Forms
· Badges
· Uniforms
· Promotional Items
· Point-of-Purchase
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